Pepsi captured #1 in the market for first time
27 12 2005
I knew Pepsi is best after all…kind of.
I remember when I was growing up; my father (Pepsi lover) and my uncle (Coke lover) always have fun argued each other which product is best. Over years, my dad seems to drink Coke more often than Pepsi. In fact, you really can’t stay same product forever – otherwise you will get tired of it.
Of course, Pepsi have been chased after Coke for number one for years. Since they are now offering widely variety of drinks including sports drink, spring water, healthy drink and etc – they are able to go ahead of the game with Coke. In fact, Pepsi earned profits more thru variety drinks than its own carbonated soft drinks according to USA Today article.
Today, Pepsi generates about 23% of its worldwide profit from carbonated soft drinks while Coke generates about 85% of its profit from carbonated soft drinks such as Coca-Cola and Diet Coke, Levy says. "Pepsi recognized much earlier than Coke that carbonated soft-drink trends were at risk and that they needed to pursue non-carbs as well as snacks."
To read full article: click here.
Grant W Laird Jr.
http://blog.grantlairdjr.com
I am a Diet Pepsi Lover!! I cannot stand Diet Coke.. It gives me headaches. I like Diet Pepsi and Pepsi, it’s more crispy! Got Diet Pepsi for me?
