Wal-mart TV Captioned?

13 02 2006

Wal-mart Monitor at storeI sent email to Walmart Corp today. Do you have any idea if they do "talking" thru its speaker. Hmmm…

Wal-mart Corp,

My family and I go to Super Wal-mart and Sam’s for years. It’s everywhere in DFW area.

Anyway, there’s something that got my attention recently. Seems many Super Wal-mart store are doing it now. They installed monitor with speaker on each aisle.

It is nice way to display different things with little Reuters News on bottom of the monitor but I noticed that on general information (advertising, sales, products, etc) doesn’t captioned at all. I cannot hear the speaker if it is really talking or not.

If it is true that it does talk thru its speaker – maybe we should add captioned so deaf customers like me and my wife can watch and understand while waiting in the line.

Hope to hear from you soon.

Thanks so much!
Grant W Laird Jr. 

Grant W Laird Jr.
http://blog.grantlairdjr.com

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Legend Howard Hughes

12 02 2006

Aviator Movie PosterI had opportunity to watch Aviator movie with Lenoardo DiCaprio as Howard Hughes. It is 3 hours long but it is very good. I must admit I didn’t know anything about Hughes himself till now.

He owned Hughes Aircraft, Hughes Medical Institute and as well as many properties.

The movie itself mostly about his lives but it did not cover last part of his lives before he passed away in 1974. This is where he purchased several hotels in Las Vegas which they basically brought out all mafia during that time. Mafia was controlled multiple hotels back then.

Howard Huges on TIME MagazineWhy is he so interesting? He was already multi-millionaire but he happened to be very good entrepreneur – he’s willing to risk to meet his dream. He did amazing things before he get older. Unfortunately, he has OCD (obsessive-compulsive disorder) which made his lives more difficult as he get older. Perhaps other things too — alot of details at Wikipedia.

I don’t want to go into more details about him or the movie itself. You just have to see this movie for yourself.

Howard Robard Hughes Jr. (December 24, 1905 – April 5, 1976) was at times an aviator, an engineer, an industrialist, a movie producer, a playboy, an eccentric and one of the wealthiest people in the world. He is famous for building the Hercules airplane, commonly known as the Spruce Goose, and for his debilitating eccentric behavior later in life.

To learn more about him, go to Wikipedia.

Grant W Laird Jr.
http://blog.grantlairdjr.com

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Super Bowl XL Ad: Captioned or not?

11 02 2006

Super Bowl XLThey did it again this year. Look at statistics which commercial that support captioned during LIVE
Super Bowl XL on February 5, 2006.

For example, they did captioned on Frito Lay (Tostitos) but not captioned on Frito Lay. (Lays Potatoes Chips) They both are from same company. Maybe different marketing agency? 

Hmmm…

We still have long way to go.

For more information, go to http://www.captions.com/

February 5, 2006

Super Bowl commercials seem to receive more hype than the game. Millions of dollars are spent by companies promoting their product. The exposure they receive, and the money they make, is tremendous. This year - 2006 - a 30 second commercial during the game costs 2.5 million dollars.

Each year Captions.Com monitors the commercials during the game to see which are captioned for the Deaf and Hard of Hearing. We then display those that captioned and those that did not.

A 30 second ad during the Super Bowl is 2.5 million dollars - ($2,500,000.00). The cost to caption that ad is approximately $200. Check back to see how many sponsors were willing to spend the extra money to make their ad accessible.

Captions.Com has compiled the following list of captioned and non-captioned commercials that were aired during the Super Bowl. We have tried to link to a contact page for each company. On some sites, we could not find a contact page. If you find that information, please let us know and it will be posted.

Background and Disclaimer: This site is maintained \by several parents that have no relationship with any of the sponsors or do not have any relationship with captioning services. Information for this site was obtained through casual observation and should not be considered definitive, although efforts were diligent.

CAPTIONED

Radio Shack
NFL/United Way
VISA
Coca Cola - Full Throttle (3)
McDonalds
Frito Lay Tostitos
Pizza Hut
AT&T
ABC Football
Anheuser-Busch - Budweiser (7)
Sierra Mist
FedEx
Diet Pepsi (2)
Bayer - Aleve
Miller Beer
CareerBuilder.com (2)
Cadillac Escalade (no audio)
Dove Self Esteem Fund
Ford Escape Hybrid
Michelob
GoDaddy.com (2)
Gillette Fusion (2)
Walt Disney World
Sprint (2)
T-Mobile - no audio
Slim Fast
Toyota Tacoma
Subaru - no audio
Degree
Fidelity Investments
MasterCard
herestobeer.com
Weston Hotels - no audio
Allstate

NOT CAPTIONED

GMC
Honda Acura RL (2)
Frito Lay - Lays Potato Chips
BlockBuster (4)
Bayer - Aleve
Disney (2) "I’m going to Disney World"
Burger King
Toyota Camry
Ameriquest Mortgage (2)
Mobile ESPN (2)
Overstock.com
NFL Network
MPAAT- Second Hand Smoke
Dairy Queen
Sharpie.com
National Insurance
Hummer
PS The New Clean
Taco Bell
Kentucky Fried Chicken (2)
Cargill
Emerald Nuts
Honda Ridgeline
Outback Steakhouse
Pro Bowl
Expedia.com

Grant W Laird Jr.
http://blog.grantlairdjr.com

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